Hey there
So sorry about the terrible heading of this post but I just couldn't resist.
Today I am truly excited to share with you a gem of a company named Mo Clothes.
This rising brand is awesome to say the least, creating superb products with a fresh twist just for us men. No longer do we have to share the same boring labeled shirt with our peers.
And its not only shirts. They have a stellar lineup of pants, jackets and shoes all made to the highest quality (We here at the Captains Post can vouch for this) so you know they can handle whatever turn may be thrown at you.
Wanting to know a little more about how this boutique Australian brand ticks we got in touch.
They are a super friendly bunch with their heads in all the right places I reckon.
So here goes
Hey there whats the Age? Location? How Many People? you know the basics? of the brand Mo.
MO is pretty much a baby brand, we've been online now for almost a year and hitting up markets in Melbourne for about four months. We're based in Abbotsford and the Mo fam consists of a three person design team - one of whom doubles up as our too-cool online media guy and one communications, branding and market wench.
How did the brand come into fruition?
Mo was born in Canberra out of sheer frustration that there was no access to good quality, unique mens clothing or anything even leaning on a reasonable price. It grew up a little (as all creative types do) and headed to Melbourne where it has been sleazing its way round the market scene and trying new things.
I see you have an online boutique where did you first start to spin your wares?
Mo actually started online and at the amazing Fash'n'Treasure Market in Canberra.
I know you lot are probably sick to death of hearing this but does everybody who works for you have a Mo? like if I grew up and wanted ever so desperately to work for you but for some reason unbeknown to me, my upper lip didn't want to come to the party would I be that guy? But really where did he name come from?
awww, can't you grow a mo? (Its not my fault! one day Ill have one.MCMC)
When we say Mo family, we mean Mo family, we are seriously inbred here! Original designers are cousins Harry Morrissey and Robin Hall (whose Mum is a Morrissey) aforementioned comms wench is Harry's sister Alice Morrissey and designer No3/online guy is her fiance who would love a moustache but can hardly grow a proper beard and ends up looking like a sick Craig David if he tries. In short Mo is short for Morrissey, nobody has a moustache but Robin's brother who we sometimes force to work has seriously the hairiest chest you've ever seen.
Neato, and now too the product.
All your product is original designs hand made in Vietnam yes?
Yep, we design everything here, draw pictures, ask everyone we know what they think (ignore what they think, how dare they try to corrupt our design process) and then do our very best to communicate all that to the lovely Sa in Hoi An who translates it back into Vietnamese and then we receive a sample or two, we change it some more and the whole process plays out around one million times before we all agree that we're happy with it and apologise to the helpful people we
yelled at earlier.
So your product is not made in some sweatshop somewhere? the people who craft/stitch actually care about the quality of the product?
Oh hell no! the people who make our clothes are our extended family, we visit them in Vietnam, we know their names and they care about the product (if only because Alice is pretty scary). No seriously, we can hold our heads pretty high on this one, an important part of being able to offer the quality that we do at youth friendly prices is our relationship with our team in Vietnam.
Oh and how do the designs come about? where do you find influence and inspiration?
We take inspiration from anything and everything. At the moment we're really influended by John Waters and 1950s Baltimore. We're digging tailored Bermuda shorts, rolled sleeve shirts, Kung Fu shoes and butch leather jackets.
Are there any exciting new products in the works that you'd like to mention/ tease us with?
Mo’s upcoming S/S 12 collection Playground takes inspiration from John Waters and 1950s Baltimore. It includes tailored Bermuda shorts, rolled sleeve shirts, leather Kung Fu shoes and of course our famous Mo jeans in some rad new colours and fits.
If the Mo team some how found themselves stuck on a deserted island and the iPod only had room for 5 songs that where going to be the only songs you'd hear for ever and ever more. What would they be?
This game is FUN.
- Aint no sunshine - Bill Withers. He says 'I know' 27 times and I swear each of them sounds different. Such an amazing song that can bring me to tears in two minutes flat.
- I'm going to cheat here and say The Twelfth Hour - The Twelves. It's a one hour mixtape, so technically its one track. I could listen to this everyday of my life, which I'm well on my way to doing already. We've been waiting for these guys to blow up for a few years now. If you haven't come across these guys, please do yourself a favour and jump on one of their mixtapes.
- When the sun goes down - Arctic Monkeys. I love this album so much, it was released soon after I returned from a year in England and it instantly reminded me of nights out on the town in Salisbury. This song in particular makes me smile just thinking about how scummy nights out could get.
- Pa Pa Power – Dead Man's Bones. Is there anything Ryan Gosling can't do?
- Heads Will Roll – Yeah Yeah Yeahs. KAREN O – that woman is perfection.
Big Day Out or LaneWay?
We are very much LaneWay people but we try really hard as a group not to say no to any opportunity to drink, dance and show off our new jeans.
Got any final words to the world?
2012 looks pretty exciting so far! We've been approached by a couple of super-cool Melbourne boutiques, and we'll be having our very own pop-up shop in the SO:ME Space in early May. We're also heading to Vietnam in a couple of weeks to design and create our Winter pieces.
Check Their Website HERE!
Its well worth a look. These lot are just too cool.
Many thanks go out to them.
Cheers MO family.
Anyways
Have Fun Out There
Till Next Time
MCMC